Search Engine Optimization (seo)

Here's What We Do Better

Search Engine Optimization
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s "natural" or un-paid ("organic") search results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Benefits of SEO
• SEO practices improve the user experience and usability of your company website.

• Your company website having a presence in the top positions for the keywords the user is searching

• SEO is good for the social promotion of your company website . People who find your web site by searching Google are more likely to promote it on Facebook, and other social media channels.

• SEO can put your company website ahead of the competition.

Scope of work for SEO

Performing keyword research and identifying powerful keywords to drive the most valuable traffic. Filling website and other content with effective keywords.
Building systems and protocols internally to ensure the content is optimized across all platforms and user experiences (websites, mobile, social, blogs).
On-page and off-page techniques including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy and information architecture.
Reviewing and analyzing the website for areas that can be improved and optimized.
Performing SEO audits to ensure all pages are optimized effectively
Keeping updated on both white hat and black hat SEO strategies to stay within search engine guidelines.